Balulu

Traceability & Transparency

I believe in the transparency and traceability of the fashion industry - knowing who made our clothes and in what conditions. Every year I go out to Varanasi, India, for 1-2 months to visit the wonderful team behind the brand. From concept to creation, I am closely involved with the lifecycle of my product. I personally follow the journey my clothes take, from the weaving, to the making, to the selling - and believe in using existing materials where I can.


My days will either be spent in the tailor’s shop, extensive material testing/searching or visiting the women from the Tailoring Project at Learn for Life (An NGO based in Varanasi). We have recently started working together and I will soon be getting a range of playsuits made up by these amazing women.


India, Varanasi in particular can be the most crazy, chaotic and sometimes overwhelming place at the best of times - especially for a solo woman travelling. However, the relationships I have formed through starting Balulu have been completely life changing. Working with people from different creeds, castes and cultures brings a richness and diversity to the brand, as well as a sense of family.



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