Balulu

Lulu


From a very young age I had always been obsessed with dressing up and playing with materials. In 2011 I went to Central Saint Martins to do my foundation studies and specialised in Styling for Fashion and Textiles. I was awarded distinction. I then went onto do my BA degree at Falmouth University, studying Fashion Photography, where I got 2:1.

I had done several internships and worked in fashion jobs in London, as this is what I always thought I wanted to do. The inspiration for starting my own business came from travelling around India and being truly inspired by the amazing materials and different forms of craftsmanship I was seeing everywhere. But also as a statement against the cut throat industry I had been exposed to working as an intern. I loved fashion, and I didn't understand why it always had to have this bad name attached to it, or this prestigiousness that made everyone so unfriendly and unapproachable. I believe that small independent businesses such as mine, will make a real change to the future of fashion and design. I believe in working alongside communities and disadvantaged groups of society, so we can learn from one another and create opportunities.

More than anything I wanted to make fun playful and comfortable clothes which are accessible to everyone. All of the designs are made from materials which are handpicked by myself, and bought from local suppliers. I design everything in the UK, and get them made up in India by my wonderful tailors - who I have been working closely with now for two and a half years. I only work with natural materials, low impact and natural dyes. All of our bedsheet designs run in small batches, so it very unlikely you will ever find two of the same piece - making them even more special.

I believe in responsible fashion innovation, but I am aware of the difficulties that come with it and fashion being one of the most polluting industries in the world. I don't in any way want to be part of the problem, but rather part of the solution. I am constantly looking for opportunities to adapt and collaborate, and to design for a healthier future, both socially and environmentally.

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